FUTURE YARD venue launches artist support programme

Exciting Merseyside music venue FUTURE YARD has launched a permanent programme to support new music talent, and applications are now open for its PROPELLER scheme!

She Drew The Gun

FUTURE YARD’s PROPELLER artist programme

New Birkenhead venue and community hub FUTURE YARD has quickly put itself on the music map. It’s re-imagining the role of a live music venue, providing live industry training and also a regional hub for artist development.

The 350-capacity space, has set out to bring some of today’s most exciting new national and international artists to Wirral, while at the same time providing key early performance opportunities for emerging local musicians.

Now it has launched a ground-breaking new programme called PROPELLER and is inviting emerging artists to apply, by 2nd August for a September start.

The innovative new programme will provide access to quality studio space, personalised mentorship support, expert knowledge from leading industry minds and a vibrant peer-to-peer community. with an artist membership model designed to help artists to realise the best possible version of themselves.

FUTURE YARD’s Craig Pennington, Cath Hurley, Matthew Hogarth, Christopher Torpey - by Robin Clewley

Studio space and mentoring

The innovative new programme will provide access to quality studio space, personalised mentorship support, expert knowledge from leading industry minds and a vibrant peer-to-peer community. with an artist membership model designed to help artists to realise the best possible version of themselves.

The FUTURE YARD team says that PROPELLER sits at the heart of the artist empowerment revolution. Through this new artist membership scheme, Future Yard will work with early-career and established artists with huge potential, to help them develop their work, build their audience and establish robust career foundations. Members are provided with regular access to rehearsal studios situated at Future Yard, along with a dedicated industry mentor to work through a personalised development plan.

The PROPELLER membership also grants access to an in-depth and forward thinking programme of workshops and masterclasses provided by the Future Yard team along with industry leaders and inspirational music practitioners, including representatives from Bandcamp, Redlight Management,
Partisan Records, The Musicians’ Union and so much more.

Future Yard are accepting applications from bands and artists who want to learn, focus and improve their skills. This membership provides specific support that will enable artists to have a long-term career in an evolving music industry. Each PROPELLER member will have a tailored development plan which will help them to grow and push the boundaries of their profession, taking control of their music career by basing themselves at Future Yard.

Individual artist development plans

PROPELLER has been built to help artists realise and forge their own individual route through the music industry, with an appreciation that there is no longer an established ‘one size fits all’ approach to maximising vital revenue streams. This framework will be rooted in an ambition for them to become professionally viable, underpinned with an established audience.

This offer and peer network can form part of an artist’s ongoing journey, long into a career. If artists can be empowered and supported in this phase to take ownership of their career and build knowledge, they can shape the team they need – at the point they need it – for a long term career in the modern music industry. PROPELLER supports them in achieving that, giving them the knowledge and confidence to make good choices that fit their needs.

Each PROPELLER member will have a tailored, individual development plan, set around a series of
achievable goals. Their progress through this is fully supported by the wider PROPELLER team, which includes a team of mentors that are forging their own professional path through the industry.

These mentors include self-managed artists and musicians, artist managers and label managers from across the UK, many with roots in Wirral and Liverpool. Mentors include Piran Aston, manager of The Lounge Society and Loose Articles; Constance Keane, founder of Tulle Records, artist Fears, and manager of Laura Groves; and Sophie Galpin, freelance musician working with acts such as Self Esteem, SOAK and Zuzu.

Building viable careers

The PROPELLER membership programme is run by the Future Yard management team, alongside the mentors and team of supporting professionals, amassing years of relevant music industry experience.

The FUTURE YARD team consists of industry innovators Craig Pennington, who was part of the JUMP EU Music Market Accelerator programmme in 2020, Cath Hurley, Matthew Hogarth and Christopher Torpey.

Cath, who is the Project lead and a mentor said:

“Having worked with exciting and emerging talent for the past 15 years, it’s easy to spot where the disconnects lie in the pathway for regional talent who deserve to progress on to a world stage. Local scenes can often feel fragmented and disconnected within themselves, even before artists start working nationally and breaking out to international markets. Future Yard is creating a community where information and experience is shared freely and opportunities can be sought out and maximised in order to grow audiences and revenues.

Enabling talented musicians to build a viable career is at the heart of what we aim to do, whilst creating a safe and inclusive space for musicians to truly be themselves. We want artists to feel empowered, in control and supported in a community that celebrates their individuality and personality. The wider PROPELLER team is packed full of professionals that inspire us and have achieved great results with special artists. I can’t wait to introduce them to our growing community of local talent. Music in our region is so special and I can’t wait to hear so much of it thudding out of our rehearsal rooms and on to our stage.”

To find out more about PROPELLER – including full details of what the membership includes – and how to apply, head over to the website here: propeller.futureyard.org.

Applications close on 2nd August 2021.

FUTURE YARD - by Robin Clewley