Ernie Ball make strings and accessories, also instruments under the Music Man name. The string range for electric acoustic and bass includes the famous Slinky series and accessories include pedals, potentiometers and guitar straps. Music Man guitars and basses incude the Sting Ray bass. The company was founded by musician and entrepreneur Ernie Ball who started offering custom and lighter gauge strings in the 60s and grew a string business from his guitar shop. Recent innovations include the new Slinky Cobalt range designed for higher output and better definition, and made from a new formula of iron and cobalt. Slash, Kimbra, Keith Richards, Kelly McGrath, Jack White,The Edge and Jimmy Page are some of the many Ernie Ball users.